Totesport are another bookmaker who have decided to do away with max bet limits and instead replace them with max payout limits. In fact, it might well be one of the best in the industry. Black doesn’t always work as background as it can often be quite drab, but with their traditional lime green colouring on site, it looks really, really sweet. The design of the site, for us at least, is absolutely stunning. They were often about middle of road at best with the markets that we tested, and whilst this isn’t always a bad thing, it’s certainly not making them standout from what is a very competitive marketplace. We would say that the pricing structure at Totesport isn’t the most lucrative in the industry. Admittedly, outside of football and horse racing, the range is pretty slim when it comes to market depth, but this is mainly because of the Tote’s extensive background in horse racing, of which there are few bookmakers better for this sport. The sportsbook as a standalone entity shouldn’t be overlooked though, and they include both a good range of sports and markets to bet on. There are very few – if any – bookmakers that offer this complete package allowing Totesport to be very unique in how they go about their day-to-day betting offerings. When trying to continue and expand the brand, over the years the variations of Tote bets has risen and now includes placepot, jackpot, quadpot, exacta, trifecta, win/place and Scoop 6. The standout feature for us has to be the ability to still place a wide variety of Tote bets. But, they also include their original style Tote betting as well, making it an extremely versatile betting tool for punters. It’s now a fully-fledged online bookmaker and with this it means they can compete with other brands in its sector. It was then that bookmaker Betfred decided to buy the company and turn it into something much more mainstream. ![]() But, in 2011 the brand was starting to die off a little and popularity with Tote betting on the whole was diminishing. The concept of the Tote was to provide pool betting on masses to punters, primarily race goers. It was originally called The Tote and when it was formed in 1928 and was run by the UK government. Totesport is probably one the most interesting betting companies of it’s generation. However, their roots of horse racing are still very apparent, and with that we are able to access a huge range of markets and races from around the world, showcasing that this old timer still has plenty miles left in the tank. That being said, whilst the pool betting Tote is still an important part, the switch to the Totesport brand has meant that they are much more in line with we would call a regular bookmaker. ![]() The sportsbook is probably best known for having both Tote betting and your more traditional bookmaking, an accompaniment that is much rarer these days than it used to be. These days they’ve been able to expand and now they are able to offer up modern-day betting for the masses. But, being government run meant that the company always had limitations. They were seen as innovators back in 1929 when they first launched their pools based betting. ![]() Totesport might just be the most iconic brand in the sports betting industry.
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